Leading ad tech company, Switch, acquires premium digital advertising network, Unanimis

Combined expertise will create digital advertising powerhouse

London, 25 July, 2014: The UK’s fastest growing ad tech company, Switch, has acquired premium ad network, Unanimis.

Switch, recently ranked number two in the Sunday Times Tech Track 100, is well known for driving innovation in digital advertising technology. Now, with the acquisition of Unanimis, which is second only to Google in terms of UK ad network reach, it takes that proposition to the heart of London’s dynamic advertising market.

"We’re excited by the prospect of putting together these companies,” said Switch CEO, Tom Barnett. “The acquisition will enable both entities to build on their strengths, giving us an unrivalled industry position."

He added: "The winning combination of Switch’s innovative technology and Unanimis’ top agency trading relationships should deliver excellent growth for the company. Combining strengths in technology with unparalleled expertise in publisher representation will ensure that we’re well-placed to take advantage of future opportunities in the digital advertising landscape."

Andrew Fawcett-Wolf, Unanimis CEO, said: "We are delighted that Switch have completed this acquisition. Switch is a very strong business with technology and talent that are highly complementary to those of Unanimis."

About Switch
Established in 2008, Switch is a fast-growing digital advertising technology company, which exists to create meaningful connections between brands and their audiences in a crowded digital world. Switch’s proprietary ad-serving technology generates more revenue for publishers while delivering proven campaign successes for ad agencies.

About Unanimis
Founded in 2001, Unanimis is the UK’s largest exclusive digital advertising network specialising in branded and performance display advertising, across internet and mobile. With a reach of over 81% in the UK online population, Unanimis creates value from online audiences for both advertisers and website publishers.

For advertisers, Unanimis identifies and targets relevant audience segments to help maximise ROI and meet their marketing objectives. For publishers, Unanimis monetises their advertising inventory to maximise site revenue from their audience.

For more information or to arrange an interview please contact:

Simon Moon
[email protected]
+44 (0) 7771 360488

Will King
[email protected]
+44 (0) 7879 498461