Unanimis & Muzu

27 September, 2012

Unanimis appointed to sell video advertising formats in the UK for MUZU.TV, the premium multiplatform music video distribution service.

With over 100,000 music videos, MUZU.TV is the largest legal catalogue of official artist videos online solely dedicated to music and provides bespoke opportunities for brands to engage with music fans.

London, 27 September 2012: Unanimis, the Orange owned digital advertising network has been appointed to manage UK premium video sales for MUZU.TV. The addition of the highly social, content rich music platform further strengthens Unanimis’ audience reach within the youth and entertainment sectors and offers brands greater video advertising opportunities within a quality environment.

MUZU.TV allows consumers to select from and watch more than 100,000 official music videos in high definition, giving access to the latest new releases, official top 40, music from every decade, live performances, interviews, festival footage, music news and many topical playlists. MUZU.TV is the only dedicated music video service providing content from all four major record labels in addition to independent labels, giving it the largest comprehensive catalogue of rights cleared music videos online.

MUZU.TV is also available across a range of platforms including Xbox and Sony and Samsung Connected TV’s and is rolling out across all other connected TV and set top boxes from Q4 and during 2013. With an ever expanding publisher partner network MUZU.TV also provides the music video content for many sites including the Official UK Top 40 Charts, NME, 4Music, Trinity Mirror, Telegraph, Metacafe and OK Magazine.

Advertising opportunities are primarily focused on pre-roll and video in-skin formats on MUZU.TV and across this extended distribution network. In addition, brands can take advantage of bespoke solutions to activate their association with music such as white label music Video Portals, branded music players, Facebook video tabs, branded live streams and artist engagement.

Opportunities on MUZU.TV are varied and progressive, for more information on video advertising solutions contact salesuk@unanimis.co.uk

About MUZU.TV

MUZU.TV is a video site dedicated to music that is free to use as it is supported by premium advertising.

Co-founded by Ciaran Bollard (CEO), MUZU.TV is established in the UK and Ireland and rapidly growing in the major European markets including Germany, France, Spain, Italy, Nordics and Benelux.

MUZU.TV was the first dedicated site for music related videos in the world. It has the world’s largest official catalogue of music videos (over 100,000), which includes content from all four major record labels as well as from thousands of independent labels.

The site also features live performances, backstage footage, classic footage from archives and music news, and is a multi-platform proposition in every major European territory. In addition to partnerships with Xbox, Samsung and Sony Connected TV’s, MUZU.TV hosts music videos on over 100 partner websites including Metacafe, NME, Express Group (Daily Star, Express, OK), 4Music, Official Charts, Trinity Mirror, Kilimanjaro (RockNess, Sonisphere, Wakestock) and Mama Group (Mean Fiddler, High Voltage Festival, Great Escape Festival).

Original copyright holders retain their ownership of any videos that are uploaded to the site of external (partner) sites, and artists are granted 50 per cent of all advertising revenue.

http://www.muzu.tv
http://www.facebook.com/muzutv

http://www.twitter.com/muzutv

About Unanimis

Unanimis is the UK’s largest exclusive digital advertising network, specialising in branded and performance display advertising across internet and mobile. Wholly owned by France Telecom – Orange, Unanimis delivers market leading advertising solutions to brands and agencies advertisers through the network of premium digital publishers it represents, including Dailymotion, Friends Reunited, thetrainline.com, WeightWatchers and Vue Cinemas. A comprehensive list of publishers Unanimis sells advertising inventory on the behalf of can be found at www.unanimis.co.uk

Press contact:

Caroline Ferriter +44 20 7016 2333 caroline.ferriter@unanimis.co.uk

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