The AA

The AA is the UK’s largest and most trusted motoring organisation. For over 100 years it has led the way in providing services ranging from breakdown cover, car loans, insurance, driving schools, motoring advice and a route map to book a hotel or obtaining the most up to date traffic news.

Targeting

Geo, section, ROS, behavioural

Advertising

Banners, leaderboard, skyscraper, supersky, MPU

Integrated Opportunities

Bespoke placements, route planner takeover, map integration, route integration, print-out integration

The AA User Stats

  • 7m unique users per month
  • 60m page impressions per month
  • 52% male / 48% female
  • 50% 25 – 44 year olds
  • 47% AB affluent

The AA Homepage Screenshot