The AA
The AA is the UK’s largest and most trusted motoring organisation. For over 100 years it has led the way in providing services ranging from breakdown cover, car loans, insurance, driving schools, motoring advice and a route map to book a hotel or obtaining the most up to date traffic news.
Targeting
Geo, section, ROS, behavioural
Advertising
Banners, leaderboard, skyscraper, supersky, MPU
Integrated Opportunities
Bespoke placements, route planner takeover, map integration, route integration, print-out integration
The AA User Stats
- 2.2m unique users per month
- 16m page impressions per month
- 52% male / 48% female
- 50% 25 – 44 year olds
- 47% AB affluent
