Research
As Unanimis and Orange come together, the research team at Unanimis are dedicated to give you insight into the industry
We are enthusiastic members of the IAB research and mobile councils and strive to educate the industry on the power of advertising.
Orange releases a world exclusive research, “Mobile Exposure 2010”
The study, conducted by TNS, measures how mobile media users in the UK, France, Spain and Poland are engaging with mobile content and the mobile internet.
It also identifies how, when, why and where European mobile media users access content, information and entertainment, giving brands exclusive intelligence from Orange across a range of sectors to help them better engage with their audiences.
Industry Research Launches
Exposure 1 – Uncovering mobile media consumption and attitudes to advertising
Exposure is a qualitative piece of research that seeks to discover what effects mobile is having on people’s media habits and why. The study was conducted over 5 stages consisting of vox pops, media consumption diaries, walkabouts, in-depth interviews and focus groups. 150 people took part in the research.
Exposure 2 – usage, attitudes and making mobile marketing work
Exposure 2 was released in the UK in March 2009 and is the follow-up to our award nominated Exposure research study. It was completed in two stages using both quantitative and qualitative methodologies, with more than 2,000 mobile media users representative of the overall UK population participating. The study was designed to discover the usage habits and attitudes towards mobile as a media platform, and to discover what users think of mobile marketing.
Case Studies
Mobile Brand Effectiveness
BBC
The BBC3 programme Being Human, launched a mobile campaign in January 2009. The campaign ran using banner adverts across Orange World. 300 active Orange World users were contacted for a 10 minute telephone interview post campaign.
Ubisoft
A campaign of straight-shooting mobile internet banners was unleashed across our Orange World site from in July 2009. For maximum impact, pre-roll video and banner ads were placed on our ad-funded video magazine, Zap! The research was carried out via 10 minute-long telephone interviews after the campaign ran. 1,000 active Orange mobile internet users took part.
