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Unanimis takes on behavioural targeting
By Sam Matthews NMA 21-02-08
Unanimis is offering behavioural targeting across its portfolio.
The online ad network has integrated Revenue Science's behavioural targeting technology, and has already signed LoveFilm to run its first behavioural campaign.
Unanimis represents sites like Ebay, Five, ITN and Ticketmaster. It topped the rankings of UK ad networks in the NMA Marketing Services Guide 2007, with billings of £13.5m.
Jeremy Mason, Revenue Science's European MD, said, "There's tremendous demand to target behaviourally across such a premium set of sites."
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