Unanimis beefs up mobile sales team

NMA 4 February 2010

Unanimis has boosted its mobile ad sales team with four hires and the appointment of Alex Rahaman as director of mobile.

The moves follow the ad network’s acquisition by Orange (nma.co.uk 28 August 2009) and its subsequent rollout of personalised SMS marketing service Orange Shots.

Rahaman has been operations and finance director for Unanimis since 2005, having formerly co-founded mobile messaging business Sharpcards.

The new four hires include Jason Barrett as mobile agency sales director, Melina Gisler as mobile client service and product manager, Philip Agathangelou as senior mobile business development manager and Sharon Rattan as mobile agency account manager.

The team will be responsible for selling the Orange Shots service as well as display inventory on the Orange World portal, which reaches more than 5m subscribers.

Alex said, “We’ve put together one of the strongest portfolios of mobile advertising products and will continue to innovate to ensure advertisers invest more in the sector.”

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