Evening Standard hands mobile inventory to Unanimis

NMA 14 Jul 2010

The London Evening Standard has appointed ad sales house Unanimis to exclusively sell its mobile inventory for its Android, Blackberry, iPhone, Java, Palm and Windows mobile apps.

Unanimis will work with the title’s in-house ad sales team to promote sponsorship packages and homepage takeovers the title’s mobile products among advertisers.

The updated Evening Standard’s apps have been downloaded 91,000 times since launching in May, while its iPhone app, which launched in February, has been downloaded over 115,000 times, according to both companies.

Unanimis recently underwent an internal restructure, which saw its head of mobile depart and its mobile team assimilated into its wider brand sales team only a few months after its numbers were bolstered (nma.co.uk 1 June 2010).

Damon Reeve, Unanimis CEO, said, “Our business is in two parts: network and brand sales,” he said. “The areas where we’ve refocused are very much around the brand side of the business. We’re bringing together all parts of the business as we want to create cross-platform opportunities, which hasn’t been happening enough.”

Click Here to view the New Media Age article.