Associated Northcliffe Digital appoints mobile advertising network Unanimis

NMA 23 March 2010

Unanimis, a digital advertising network which specialises in mobile, brand and performance display advertising, has today announced that it has been appointed by AND (the digital consumer division of A&N Media – part of DMGT plc), to represent the company’s rapidly growing mobile advertising division. Unanimis won the account in a competitive pitch and will support AND in its plans to grow its mobile business.

Working alongside their in-house sales team, Unanimis will be responsible for promoting AND’s entire portfolio of mobile and application properties to clients and digital agencies. AND has recently launched iPhone applications across a range of its businesses, starting with Teletext Holidays, Metro, FindaProperty, Jobsite, localpeople, Motors, ‘this is’ sites and Daily Mail puzzles. These applications have been downloaded over 300,000 times since their launch in January. Teletext Mobile expects to grow its portfolio of applications rapidly over the next 6-12 months as they begin to publish applications with 3rd party businesses.

This move will create a direct sales point for advertisers, giving them immediate access to AND’s entire mobile application inventory, as well as access to 3rd party applications as Teletext mobile expands its portfolio.

The major win comes just weeks after the advertising network announced the expansion of their mobile sales team, who manage Orange mobile advertising properties, including the recently launched interactive SMS/MMS mobile advertising service, ‘Orange Shots’.

Alex Rahaman, Director of Mobile at Unanimis, today commented:
“We are delighted to have won AND as a client which will allow the agency marketplace to have one central point of contact to buy ANM mobile properties. Our heritage in strong brand sponsorship advertising combined with mobile experience was integral to the deal.”

Richard D. Titus, CEO of AND, commented:
“We’re thrilled to have partnered with Unanimis in order to drive AND’s mobile publishing business forward. Unanimis’s unique targeting technology will prove essential for monetising our creative applications, services and content on mobile and portable devices.”

Neil Johnson, Managing Director of Teletext Mobile, added:
“AND has a great portfolio of brands offering an effective mix of reach with apps like Metro, with some really valuable verticals from our classified businesses. This combination of properties makes us unique in the market and we look forward to taking our offering out. Of all the agencies we spoke to, we felt that Unanimis offered us the most complete solution. We feel that they understand the needs of a big publisher and we look forward to developing a really vibrant network.”

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