Responsibility to stop hackers lies with the whole ecosystem
NMA 2nd March 2011
The recent incident of malware appearing across Unanimis’s ad network underlines that safety-checking digital media is a full-time job, and the responsibility of all parties taking a cut of ad money. Read more…
Unanimis Acct Exec Ollie Vine spoof video makes it into NMA Gadfly
NMA Gadfly 24th Feb 2011
Last week you’ll know that Gadfly was very happy to be able to point you in the direction of the music video Unanimis account exec Ollie Vine made while at university. Well, word has reached Gadders that his colleagues were so impressed that not only did they show the film on a big screen, they also offered his partner in embarrassment a job. Read more…
Orange CEO On Competing With Google, The iPad And More
mocoNews.net 8th Dec 2010
Today, Orange’s CEO Stephane Richard sat down for a Q&A at the LeWeb conference in Paris, where he talked about the iPad, smartphone sales, mobile data pricing and mobile advertising. Here are some of the highlights via our tweets: Read more…
Ad network Unanimis has strengthened its research department
NMA Moves 9th Dec 2010
Ad network Unanimis has strengthened its research department with the hire of Fanny Carouge as head of research. Prior to her appointment she was at A+A Healthcare Marketing Research where she was an international research manager.
Click Here to view the NMA article.
Johnnie Walker recruits top Scots for Walk With Giants campaign
NMA 7th Dec 2010
Whisky brand Johnnie Walker has launched a pan-European integrated campaign promoting the Diageo-owned brand’s Scottish heritage.
The seven-month Walk With Giants campaign aligns the brand with global sports personalities, actors and musicians including F1 driver Jenson Button, adventurer Ranulph Fiennes, sportsman Lewis Hamilton and actor Robert Carlyle, who will share their success stories through live streamed interviews with Johnnie Walker fans. Read more…
Confounded by the complexity of the web?
Marketing Week 2nd Nov 2010
A complex system of media owners, ad networks and exchanges is taking online advertising beyond the ’old world’ of page views and cost-per-click. Yet the potential of this for brands is at risk of being lost because marketers lack the technical skills to exploit it. Now is the time to get to grips with the ways of the web.
Online is the new orthodoxy in marketing, yet for many marketers the inner workings of the web are not well understood. Read more…
ASOS hosts J20 White Blend competition
NMA Wed, 1 Dec 2010
Britvic-owned J2O has launched a series of digital pushes positioning its sub-brand White Blend as a way to ’lighten the mood’ throughout the Christmas season.
The brand is running competitions across both ASOS and a dedicated campaign site to raise awareness of White Blend, which launched in April as an on-trade accompaniment to food.
The ASOS campaign, brokered by Unanimis and planned by ChI & Partners, centres on an ’interactive styling’ competition, within a co-branded hub,
inviting users to style 20 different key ASOS fashion looks for the season. Read more…
Victorian taste-tester tackles Fentimans soft drinks
Campaign Wed, 17 Nov 2010
Fentimans, the botanical soft-drinks brand, is launching its first online campaign, created by independent creative agency, Sell! Sell!
The campaign, called “Fentimans taste demonstrations”, is made of three 30-second ads featuring Arthur, a Victorian-style taste-tester, who compares Fentimans with other soft drinks.
The ads each focus on a different Fentimans adult soft drink -Curiosity Cola, Victorian Lemonade and Ginger Beer.
Each ad is presented as a Victorian product demonstration, in which Arthur tastes an ordinary soft drink and compares it against one of Fentimans’ drinks. Read more…
UK mobile users prefer browsers to apps for using web
NMA 07 October 2010
Mobile users in mature markets prefer using browsers to access the internet rather than apps, according to research from Orange Group.
The findings are from Orange and TNS’s annual Mobile Exposure study, which offers advertisers insights into mobile media consumption.
This year was the first time the study was conducted across the mobile operator’s European footprint and demonstrated that mobile browsing is more popular in developed markets, such as the UK. Read more…
Orange says UK mobile users prefer browsers to apps
NMA 06 October 2010
UK mobile users are more likely to access content on their mobiles through a browser, rather than a mobile app.
IResearch by Orange and TNS shows that 70% of UK consumers prefer browsers to apps, and women are more likely to use a mobile browser than men.
The Orange Mobile Exposure 2010 report comes as Orange launches its new campaign planning tool for advertisers, the Mobile Targeting Monitor (OMTM). Read more…
