Orange announces fusion of Orange Mobile Exposure research and TGI* database
Thursday, 21 July 2011
- New fused Mobile Exposure data will act as a major catalyst for the adoption of mobile advertising as a medium within the marketing mix
- Fused data gives advertisers and media agencies unparalleled insight into European mobile media trends and behaviours
- Allows marketers to plan, execute and measure mobile advertising campaigns better and utilise ad formats more accurately than ever before
- Consumers will benefit from targeted and accurate promotions that they choose to receive
Orange has tied-up with video-sharing platform Dailymotion, which will see it serve targeted online video ads across both premium and user-generated content.
Thursday, 14 July 2011
The mobile operator, which acquired a 49% stake in Dailymotion for around $80m (£49.6m) earlier this year, is to offer localised, bespoke online ads against the video-sharing site’s content via its Orange Advertising Network (OAN) in the UK, Spain, Poland and Latin America.
Orange launches new partnership with Dailymotion to offer most accurate localised advertising in the online video-sharing market
Thursday, 14 July 2011
- Partnership enables the Orange Advertising Network (OAN) to offer the only localised, tailor-made digital advertising solution for the online video-sharing market.
- It will deliver advertising on leading video-sharing platform Dailymotion – one of the top 30 most visited sites in the world.
- Exclusive partnership covers the UK, Spain, Poland and Latin America*
- Orange, through Dailymotion’s unique categorisation between official premium and user-generated video content, will provide bespoke advertising solutions to ensure advertisers’ campaigns reach the right audiences and video content online, specific to their local advertising needs
- Advertisers and brands can leverage Orange and Dailymotion’s videomaking community of ‘Motionmakers’ to create and design tailor-made advertising campaigns
- Dailymotion secures 1.2 billion views a month. 20,000 new videos are added each day to the existing 20 million videos available and the site receives 114 million unique visitors a month.
Unanimis introduces new measures to safeguard publishers and advertisers against malware
Unanimis has taken extra measures to protect its publishers and advertisers against the potential threat of malware by partnering with The Media Trust, the US’ leading ad verification and malware monitoring provider. Read more…
Orange aims to get exchange market share to 10-15%
NMA 29th June, 2011
Orange expects to have a 10% share of the ad exchange market by the end of the year as a growing number of publishers put their inventory into its exchange, as well as the addition of mobile web inventory. Read more…
Mobile: No Need to Wait
Mobile: No Need to Wait, 2nd June 2011
By Will King, Head of Product, Unanimis
It seems like we have been holding our breath for the best part of 10 years now. Quietly waiting for the ‘Year of Mobile’ to arrive and deliver on its annual promise: The belief that a sudden surge in investment will bring the mobile market to instant maturity. An unusual expectation perhaps? Indeed, the ritual passing of this broken promise allows advertisers a ready made excuse to ignore the sector once more. Maybe next year? Read more…
Ad industry moves forward on self-regulation of targeting
NMA 7th April 2011
A self-regulatory initiative for behavioural advertising will launch next week in an effort to protect the £4bn online ad industry from an implementation of EU law that could decimate it. Read more…
Nigel Gilbert Talks Orange Ad Market Volumes, the Ad Network Model And Malware Prevention
Exchange Wire, 1st April 2011
Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development of the Orange Ad Market since its roll-out last year, the non-conflict of owning an ad network and exchange, the opportunity around mobile display, RTB fill rates and the recent malware attack on Unanimis. Read more…
Discovery appoints Unanimis to handle ad sales for its newly launched site
NMA 9th March 2011
Discovery Channel has overhauled its UK website to reposition as more of an entertainment brand than documentary-only channel. The broadcaster, which airs shows including Bear Grylls’ Born Survivor, has relaunched its UK site featuring a raft of web-only behind-the-scenes video clips and blogs written by its UK editor. Read more…
NMA Ad Networks Special
NMA 3rd March 2011
By: Nigel Gilbert, chief marketing and development officer, Unanimis
While the market for video content online hasn’t changed dramatically over the last few years, the advertising models for video have. The same players that were big in premium video content in 2008 are still the biggest – Channel 4, ITV, Sky – and their model for selling video has remained virtually the same. The job now, of course, is to look for more channels of distribution as more budgets move online from offline. However, they’re still looking for monetisation in the same formats, the same group of advertisers and at the same type of yields. Read more…
