Leading ad tech company, Switch, acquires premium digital advertising network, Unanimis

Combined expertise will create digital advertising powerhouse

London, 25 July, 2014: The UK’s fastest growing ad tech company, Switch, has acquired premium ad network, Unanimis.

Switch, recently ranked number two in the Sunday Times Tech Track 100, is well known for driving innovation in digital advertising technology. Now, with the acquisition of Unanimis, which is second only to Google in terms of UK ad network reach, it takes that proposition to the heart of London’s dynamic advertising market.

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Presentation: IAB UK Content Conference

By Matt O’Neill, Head of Supply and Fulfilment, Unanimis

I presented at the IAB UK Content Conference on July 24th. The event brought together, in roughly equal parts, advertising brands, agencies, publishers, and tech companies. I chose to look at ways in which the online ad industry can scale up native to be able to deliver on it. Core to the presentation was that publishers and advertisers need to look at why Facebook and Twitter have been so successful as scaling up native so quickly and apply that to their people, process, and technology.

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Mock the Digital Week 25.07.14

London, 25 July, 2014

Predictable, really. Schools break up for the summer – and within minutes, the industry has regressed to its sticky-backed-plastic roots.

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Mock the Digital Week 18.07.14

London, 18 July, 2014

Bombshell of the week was news that some bloke at the Department for Culture, Media & Sport who’s been doing his modest bit to promote the wellbeing of the digital industries in this country has been given a new business card … which makes clear his role in doing his modest bit to promote the well-being of the digital industries in this country.

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Mock the Digital Week 11.07.14

Combined expertise will create digital advertising powerhouse

London, 25 July, 2014: The UK’s fastest growing ad tech company, Switch, has acquired premium ad network, Unanimis.

Switch, recently ranked number two in the Sunday Times Tech Track 100, is well known for driving innovation in digital advertising technology. Now, with the acquisition of Unanimis, which is second only to Google in terms of UK ad network reach, it takes that proposition to the heart of London’s dynamic advertising market.

Read more…


Mock the Digital Week 04.07.14

London, 04 July, 2014

This week has been emotional. And no, we’re not talking about our feelings about the lofty Radio Times being criticised by the ASA for serving ads for “sexy Russisn sensations” or even the latest Julian Assange bombshell – though of course we were deeply moved when we heard the news that the notorious fashionista is to strut his stuff as a model at London Fashion Week.

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Mock the Digital Week 27.06.14

London, 27 June, 2014

Glastonbury’s evolution over recent years has been slow and painful. As the 21st Century has progressed, the festival has quite naturally established its rightful place in a Summer Season alongside Ascot, Henley and Glyndebourne. And yet it has continued to attract the wrong sort – mud-spattered oiks who, quite frankly, lower the tone.

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Mock the Digital Week: 20.06.14

London, 20 June, 2014

Eric Schmidt says he loves it. Which almost certainly means he hates it. Pay close attention when you ask him about this: he’s not smiling as such, he’s just gritting his teeth in a showbiz sort of a way.

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Mock the Digital Week 13.06.14

London, 13 June, 2014

If only there were an international festival of sport that might help us fill those long weeks of sunshine and good living that stretch out interminably on either side of Midsummer. It might even focus on a single sport, one that’s popular the world over. The event could be televised – and the whole planet could talk about it on the Internet.

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Mock the Digital Week 06.06.14

London, 6 June, 2014

This week’s Week finds us in digital Essex.

Sorry: we’ll read that again. This week, we’re up to our elbows in digital ethics.

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