Evening Standard hands mobile inventory to Unanimis
NMA 14 Jul 2010
The London Evening Standard has appointed ad sales house Unanimis to exclusively sell its mobile inventory for its Android, Blackberry, iPhone, Java, Palm and Windows mobile apps.
Unanimis will work with the title’s in-house ad sales team to promote sponsorship packages and homepage takeovers the title’s mobile products among advertisers.
DMGT closes Associated Northcliffe Digital division
NMA 9 Jul 2010
A&N Media is to dissolve its Associated Northcliffe Digital division, resulting in the departure of CEO Richard Titus and multiple job losses.
Commercial digital assets including Primelocation, Teletext Holidays and Motors will cease to exist as a standalone division and will instead be subsumed into A&N Media.
The dissolution is expected to impact plans for a raft of mobile apps planned by Titus.
Unanimis hosts World Cup England v Slovenia BBQ
23 June 2010
No need to bother with crowded pubs, street standing and restricted views when Unanimis hosts a BBQ! We invited our publishers and agencies to come watch the match on our 3 big plasma screen TV’s. There were ice-cold refreshments and food cooked on ‘Big Bertha’.
It was an intense game and England made their presence felt by securing the win they needed over Slovenia. It was a great afternoon shared with co-workers, colleagues and friends.
Tell me more! Email events@unanimis.co.uk
Gadfly
NMA 10 June 2010
Everywhere these days you see cyclists on single-speed bikes, weaving among people and traffic with stripped-down insouciance. But while such fixies may be ideal in town, can they get you from one city to another? Unanimis’s Tim Collier, Ian Gallaher and Ben Isaacs, together with Mike Roberts from Carat (left), recently rode from London to Paris on single-speed bikes, all the way from Buckingham Palace to the Eiffel Tower to raise £3,000 for Cancer Research. It took three days, apparently, but sensibly the lads came back on Eurostar – standard class only, though.
Sony launches Crackle video portal in UK
NMA 8 Jun 2010
Sony Pictures Entertainment has launched its multi-platform video portal Crackle in the UK, featuring ad-funded short- and long-form TV shows and movies.
The Crackle Player content is also available on sites including AOL, Bebo, Boxee, Break, Dailymotion, Friendster, Metacafe and YouTube, and on Sony’s Bravia web-enabled TVs.
Unanimis launch new Lead Gen sites
25 May 2010
Here at Unanimis our Lead Generation team has been busy working on two new portals; DIY improvements and My Higher Education.
Over the years our in-house design team have built premium portals in the automotive & beauty sectors with our new focus on education & home improvement.
Unanimis boys ride London to Paris.’.. Fixed!
19 May 2010
Some say it’s an endurance test to sort the men from the boys, others say it’s just down right foolishness!
But our brave Unanimis soldiers, who go by the name of Tim Collier and Ian Gallaher will be ripping up the roads and battling with the forces of nature all in the name of charity.
These brave / foolish lads will be riding single speed (yes fixed gear bikes) all the way from Buckingham Palace, London to the Eiffel Tower, Paris to raise money for a very worthy cause, Cancer Research.
Mobile ad spend rose by a third in 2009
NMA 9 April 2010
Mobile ad spend rose 32% between 2008 and 2009, with brands from the entertainment, media and telecoms sectors spending the largest amounts on the medium, according to the IAB and PricewaterhouseCoopers.
Figures showed mobile ad spend in the UK rose to £36.7m despite a contraction in the wider advertising market. The total spent on mobile advertising in the previous year was £28.6m. Mobile ad spend also grew consistently throughout 2009.
Orange ad network will succeed with enough inventory
NMA 6 April 2010
Orange’s push into the ad exchange market makes sense but, despite the size of the brand, its success isn’t a given. It’s moving into an increasingly crowded market, with the likes of Google and Yahoo offering exchanges. But with AOL and Microsoft yet to offer rival propositions, there’s still room in this sector, so it does have a chance.
Associated Northcliffe Digital appoints mobile advertising network Unanimis
NMA 23 March 2010
Unanimis, a digital advertising network which specialises in mobile, brand and performance display advertising, has today announced that it has been appointed by AND (the digital consumer division of A&N Media – part of DMGT plc), to represent the company’s rapidly growing mobile advertising division. Unanimis won the account in a competitive pitch and will support AND in its plans to grow its mobile business.
