Mock the digital week: Around the week in 80 hours – 04.04.14 *
London, 4 April, 2014
It has been a week dominated (in theory at least) by Advertising Week Europe 2014. Spread across a handful of venues in the general (and there is no polite way of putting this) BAFTA area, it featured 40-plus presentations a day on everything from the role of women in advertising to the nuts and bolts of Programmatic advertising.
Opinion: Busting the myths around Programmatic by Will King
2 April 2014
It’s surely time to bust some myths about Programmatic advertising once and for all. Programmatic, as everyone must surely be aware now, is very much the issue of 2014 in digital advertising. It has already loomed large on several conference agendas – and that trend is absolutely set to continue in the coming months.
Unanimis announces new Crowd-sourced Native Programmatic format!
London, 1 April, 2014
Unanimis is proud to announce a series of orientation events designed to prime the market for a new digital display format being trialled by a number of its publishers.
Unanimis achieves highest comScore ranking to date
London, 17 December 2013
The latest comScore UK ad network league table numbers reveal that premium network Unanimis rose to
third place, with its highest ranking on reach and unique visitors to date.
Confident in its targeting, Unanimis offers Nielsen OCR on all campaigns
London, 5th December 2013
Confident in its ability to deliver the target audience an advertiser demands, digital sales house Unanimis have signed a deal with Nielsen to offer their Online Campaigns Ratings (OCR) audience verification tool as added value on all campaigns booked with a value of £5k+.
MEC Gave Unanimis a Stuffing
London, 27th November 2013
Back in August 2013, Unanimis set out to find the most prolific footballers in the media industry. The advertising network recruited ten teams of Premier League wannabes to play in a 5-a-side football competition #GiveUnanimisAStuffing.
Unanimis broadens portfolio with kids’ media win
London, Nov 2013
Unanimis, the UK’s market-leading premium ad network, has been appointed by Turner Broadcasting to sell advertising on its Cartoon Network, Boomerang and Cartoonito websites.
MediaCom has their Unanimis cake and tweets it
London, Nov 2013
MediaCom has been announced as the winners of the Unanimis Halloween cake design competition. Plain orange coloured cakes and decorating kits were delivered to
leading media agencies who were invited to design a ghoulish cake and tweet their best efforts – and they really got into the ‘spirit’ of things, with @Unanimis playing host to some truly creative #HalloCake designs.
Unanimis consolidates its place in the ad network elite
London, Oct 2013
Unanimis is fourth in the latest UK ad network league table. According to comScore figures, it remains in touching distance of the top two – Google and Real Media – and is just behind a new entrant, Criteo. Unanimis stays ahead of Yahoo!, which it leapfrogged for the first time last month. It also remains ahead of AOL’s Advertising.com, which is now in 6th place.
During September, the Unanimis network racked up 36.2 million unique visitors, representing 81 per cent of the total UK internet audience. 3.6 billion pages were viewed on the sites it represents. 63 per cent of the network’s audience was ABC1.