Unanimis partners with The Marketing Society

Unanimis and The Marketing Society are delighted to announce a new partnership, with the Orange-owned ad sales house becoming a digital partner of the exclusive network of senior marketers.

The relationship will see Unanimis advise The Marketing Society’s Digital Network on all aspects of digital as a medium for brands – with a particular focus on online and mobile media opportunities. The network brings together the UK’s leading marketers to talk informally about their experiences in digital and boost their collective knowledge.

Andrew Fawcett-Wolf, Unanimis MD, commented “We’re delighted to be working so closely with such a prestigious organisation and be able to hold a dialogue with their members who represent the cream of the industry’s talent. It’s a great opportunity for us to gain a greater understanding into how the marketer views digital as a medium and establish how we can help them maximise their opportunities.”

Gemma Greaves, Marketing Director for The Marketing Society, said, “The Marketing Society’s Digital Network is growing from strength to strength. Our evenings of inspiring conversation sharing the digital challenges we face make us all think differently. We’re delighted that Unanimis is joining us as a digital partner, adding to this big conversation and helping us boost our members’ digital knowledge, especially in the area of web and mobile marketing.”

About Unanimis:Unanimis is the UK’s largest exclusive digital advertising sales house for premium publishers, specialising in branded and performance display advertising across internet and mobile. Wholly owned by France Telecom-Orange, Unanimis provides consultative media services and market leading advertising solutions for brands and agencies through a portfolio of premium publishers including, Dailymotion, Friends Reunited, thetrainline.com, WeightWatchers and Vue Cinemas. A comprehensive list of publishers Unanimis sells advertising inventory on the behalf of can be found at www.unanimis.co.uk

The Marketing Society is an exclusive network of 2,600 senior marketers. Over the past 54 years we have emerged as one of the most influential drivers of marketing in the business community. The Society challenges its members to think differently and be bolder marketing leaders by supporting the development of leading-edge thinking and promoting the evidence of effective marketing. We are the place for discerning marketers to learn, develop and share best practice. For more information visit www.marketingsociety.co.uk

Press contact:
Fraser Rattray
+44 20 7016 2338
fraser.rattray@unanimis.co.uk

Unanimis appoints Dan Ginns as Director of Sales

London, 6th February 2013: Unanimis, the Orange owned digital advertising sales house has appointed Dan Ginns as the new Director of Sales, where he will be running the UK and International Sales teams, responsible for driving sales revenue across the company, trading agreements and key accounts.

The strategic hire comes as Unanimis looks to ramp up their video proposition, with a new premium offering expected to launch imminently. Dan’s strong background in international brand solutions and rich media expertise will play a pivotal role in delivering this to the market.

Dan brings 19 years of cross media experience to the company. Previously from Hi-media and prior to that spent four years at Adconion as Global Sales Director, where he built the Global Sales team in London, managing solutions across performance display, video, content, and multi-platforms and devices. Before that he was at Microsoft for three and half years, joining as a founding member of the multi-national Sales team, where he was responsible for developing global brand solutions and management of their $1 million plus accounts. He spent his early career working across other media platforms, including 6 years in radio sales and began his career at Zenith as a Media Press buyer.

Andrew Fawcett-Wolf, Unanimis MD, commented “We’re thrilled to have Dan on board. His vast experience and impressive knowledge of the digital advertising space have made him a well-regarded figure within the industry. Dan’s strong background in brand and rich media will be instrumental in leading the team to deliver our premium solutions”

Dan Ginns said: “I’m delighted to be joining Unanimis at this stage of their evolution. Working with such a premium and exclusive portfolio, the opportunity here is clear and compelling; to further develop and promote our strengths in branded solutions across devices, whilst offing a sustainable model to cater for programmatic buying and trading. The organisation has the support, the talent and energy to succeed and grow; it’s exciting to be part of it.”

About Unanimis

Unanimis is the UK’s largest exclusive digital advertising sales house for premium publishers, specialising in branded and performance display advertising across internet and mobile. Wholly owned by France Telecom – Orange, Unanimis delivers market leading advertising solutions to brands and agencies advertisers through the network of premium digital publishers it represents, including Dailymotion, Friends Reunited, thetrainline.com, WeightWatchers and Vue Cinemas. A comprehensive list of publishers Unanimis sells advertising inventory on the behalf of can be found at www.unanimis.co.uk

Press contact:
Lainie Morison
+44 20 7016 2338
lainie.morison@unanimis.co.uk

Only one day old, but already Havas Media is picking up the awards – scooping the top two prizes of the Unanimis Urban Golf Agency League

Havas Media, the recently rebranded MPG Media Contacts network celebrated their first day under their new identity by claiming the urban golf league for media agencies hosted by digital advertising sales house, Unanimis.

The league which began in September attracted 25 agency teams who each put forward their top four players in a bid to be declared the best urban golfers in the agency world. However, there was no doubting Havas Media’s claim to this accolade as they saved their best performance for the final, winning a play-off against Starcom and OMD (who sadly had to withdraw) and through Doug Whelpdale winning the Best Individual award too.

There was also a prize for the Best Dressed Golfer. This went to Mediacom’s Matt Poysden who the judges unanimously agreed truly putt the urban into urban golf.

Sean Hitzelberger, Unanimis Agency Account Director, presents the trophies to winners Havas Media (from left to right) Robert Foster, Doug Whelpdale, Josh Luckhurst and Sujon Ray

About Unanimis

Unanimis is the UK’s largest exclusive digital advertising sales house for premium publishers, specialising in branded and performance display advertising across internet and mobile. Wholly owned by France Telecom – Orange, Unanimis delivers market leading advertising solutions to brands and agencies advertisers through the network of premium digital publishers it represents, including Dailymotion, Friends Reunited, thetrainline.com, WeightWatchers and Vue Cinemas. A comprehensive list of publishers Unanimis sells advertising inventory on the behalf of can be found at www.unanimis.co.uk

Press contact:
Fraser Rattray
+44 20 7016 2338
fraser.rattray@unanimis.co.uk

Unanimis appointed to sell video advertising formats in the UK for MUZU.TV, the premium multiplatform music video distribution service.

With over 100,000 music videos, MUZU.TV is the largest legal catalogue of official artist videos online solely dedicated to music and provides bespoke opportunities for brands to engage with music fans.

London, 27 September 2012: Unanimis, the Orange owned digital advertising network has been appointed to manage UK premium video sales for MUZU.TV. The addition of the highly social, content rich music platform further strengthens Unanimis’ audience reach within the youth and entertainment sectors and offers brands greater video advertising opportunities within a quality environment.

MUZU.TV allows consumers to select from and watch more than 100,000 official music videos in high definition, giving access to the latest new releases, official top 40, music from every decade, live performances, interviews, festival footage, music news and many topical playlists. MUZU.TV is the only dedicated music video service providing content from all four major record labels in addition to independent labels, giving it the largest comprehensive catalogue of rights cleared music videos online.

MUZU.TV is also available across a range of platforms including Xbox and Sony and Samsung Connected TV’s and is rolling out across all other connected TV and set top boxes from Q4 and during 2013. With an ever expanding publisher partner network MUZU.TV also provides the music video content for many sites including the Official UK Top 40 Charts, NME, 4Music, Trinity Mirror, Telegraph, Metacafe and OK Magazine.

Advertising opportunities are primarily focused on pre-roll and video in-skin formats on MUZU.TV and across this extended distribution network. In addition, brands can take advantage of bespoke solutions to activate their association with music such as white label music Video Portals, branded music players, Facebook video tabs, branded live streams and artist engagement.

Opportunities on MUZU.TV are varied and progressive, for more information on video advertising solutions contact salesuk@unanimis.co.uk

About MUZU.TV

MUZU.TV is a video site dedicated to music that is free to use as it is supported by premium advertising.

Co-founded by Ciaran Bollard (CEO), MUZU.TV is established in the UK and Ireland and rapidly growing in the major European markets including Germany, France, Spain, Italy, Nordics and Benelux.

MUZU.TV was the first dedicated site for music related videos in the world. It has the world’s largest official catalogue of music videos (over 100,000), which includes content from all four major record labels as well as from thousands of independent labels.

The site also features live performances, backstage footage, classic footage from archives and music news, and is a multi-platform proposition in every major European territory. In addition to partnerships with Xbox, Samsung and Sony Connected TV’s, MUZU.TV hosts music videos on over 100 partner websites including Metacafe, NME, Express Group (Daily Star, Express, OK), 4Music, Official Charts, Trinity Mirror, Kilimanjaro (RockNess, Sonisphere, Wakestock) and Mama Group (Mean Fiddler, High Voltage Festival, Great Escape Festival).

Original copyright holders retain their ownership of any videos that are uploaded to the site of external (partner) sites, and artists are granted 50 per cent of all advertising revenue.

http://www.muzu.tv
http://www.facebook.com/muzutv

http://www.twitter.com/muzutv

About Unanimis

Unanimis is the UK’s largest exclusive digital advertising network, specialising in branded and performance display advertising across internet and mobile. Wholly owned by France Telecom – Orange, Unanimis delivers market leading advertising solutions to brands and agencies advertisers through the network of premium digital publishers it represents, including Dailymotion, Friends Reunited, thetrainline.com, WeightWatchers and Vue Cinemas. A comprehensive list of publishers Unanimis sells advertising inventory on the behalf of can be found at www.unanimis.co.uk

Press contact:

Caroline Ferriter +44 20 7016 2333 caroline.ferriter@unanimis.co.uk

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Unanimis, the Orange owned network of premium digital publishers has appointed former AdMonsters President, Matt O'Neill to head up its range of leading commercial products for advertisers. A digital veteran, O’Neill brings with him 7 years’ first-hand experience of the challenges faced by the UK digital marketplace through his leadership of AdMonsters, plus a further 6 years of inventory, pricing and yield management expertise gained during roles at Yahoo!.

“I am delighted to bring someone of Matt's stature and experience to the business” stated Unanimis MD, Andrew Fawcett-Wolf. “He is incredibly well regarded and well-connected within the industry and will be critical to our efforts to deliver best-in-class solutions and products to our advertisers, agencies and portfolio of premium publishers”

About Unanimis

Unanimis is the UK’s largest exclusive digital advertising network, specialising in branded and performance display advertising across internet and mobile. Wholly owned by the Orange France Telecom Group, Unanimis delivers market leading advertising solutions to brands and agencies advertisers through the network of premium digital publishers it represents, including Dailymotion, Friends Reunited, thetrainline.com, WeightWatchers and Vue Cinemas. A comprehensive list of publishers Unanimis sells advertising inventory on the behalf of can be found at www.unanimis.co.uk

Press contacts:

Fraser Rattray +44 20 7016 2338 fraser.rattray@unanimis.co.uk

Unanimis, the Orange owned digital advertising network has made a number of tactical appointments across the business. Silvia Masioli, a former Digital Sales Manager at MySpace and ITV.com, has joined as Agency Account Director. At Velev has been brought in as the Commercial Design Manager, having previously been the Head of Digital Design at Tag Worldwide and Fraser Rattray has been appointed as the Marketing and Communications Manager. Rattray joins from AOL where he was the Trade & Product Marketing Manager.

About Unanimis

Unanimis is the largest exclusive digital advertising network specialising in branded and performance display advertising, across internet and mobile. Acquired by the Orange France Telecom Group in Aug 2009, Unanimis now incorporates Orange.co.uk and Orange Mobile Portals into their ad network offering.

Unanimis creates value from online audiences for both advertisers and publishers. For advertisers, Unanimis identifies and targets relevant audience segments to help maximise ROI and meet their marketing objectives. For publishers, Unanimis monetizes their advertising inventory to maximise site revenue from their audience.

Unanimis sells advertising to leading media and advertising agencies and direct advertisers who are looking to reach a relevant audience through the internet and mobile. It meets the advertisers’ objectives, whether it is to drive brand awareness, convert a customer through direct response channels or retarget an existing customer.

Press contacts:

Fraser Rattray +44 20 7016 2338 fraser.rattray@unanimis.co.uk

Unanimis joins forces with Kids Company for ‘Child Hood – The Real Event’ – a collaboration between Kids Company and the Royal Academy of Arts

Unanimis has teamed up with the charity to run a digital campaign designed by M & C Saatchi promoting ‘Child Hood – The Real Event’ which is currently running at the Royal Academy of Arts until 22 July 2012. This exhibition contains work created by over 1,000 children and young people and showcases multimedia pieces made by children and young adults who live under extremely difficult circumstances in some of the most deprived areas of the capital. Damien Hirst, a long term supporter of the charity, has called the artwork “incredible”. Running alongside the art will be a programme of events for both adults and families, including a panel debate on ‘re-defining heroism’ with Camila Batmanghelidjh on June 28th.

Will King, Marketing Director at Unanimis commented: “Kids Company are doing amazing work with London’s most vulnerable children. With the Jubilee just passed and a summer of sport on our doorstep many of us are looking forward to an exciting summer, but not everyone in this city is as fortunate. We are proud to be working with Kids Company and to be able to offer our support to a very worthy cause”

About Kids Company

Kids Company is a non for profit organisation founded by Camila Batmanghelidjh in 1996. It offers a multidisciplinary approach to support vulnerable inner-city children and young people who live in extremely deprived areas and have often been exposed to violence and abuse. The organisation addresses areas such as health, housing, emotional wellbeing, mental health, arts, sports, youth justice, education and employment. It currently operates through three street level centres and a therapy house in London, as well as a drop-in provision in Camden, North London. They also offer therapeutic and social work services in over 40 schools.

For more details on the event and the great work Kids Company do visit http://www.kidsco.org.uk
If you are interested in working in conjunction with Unanimis to support Kids Company please email contact@unanimis.co.uk or call us on 0207 016 2300

About Unanimis

Unanimis is the largest exclusive digital advertising network specialising in branded and performance display advertising, across internet and mobile. Being part of the Orange France Telecom Group, Unanimis incorporates Orange.co.uk and Orange Mobile Portals into their ad network offering.

Unanimis creates value from online audiences for both advertisers and publishers. For advertisers, Unanimis identifies and targets relevant audience segments to help maximise ROI and meet their marketing objectives. For publishers, Unanimis monetizes their advertising inventory to maximise site revenue from their audience.

Unanimis sells advertising to leading media and advertising agencies and direct advertisers who are looking to reach a relevant audience through the internet and mobile. It meets the advertisers’ objectives, whether it is to drive brand awareness, convert a customer through direct response channels or retarget an existing customer.

Press contact:

Caroline Ferriter +44 20 7016 2333 caroline.ferriter@unanimis.co.uk

Orange’s new app uses nifty TV image recognition technology which means just point the camera on your iPhone towards the TV and you’re all set.

Orange have just launched TVcheck, a free social TV app for iPhone which lets you check in to TV shows, earn badges and compete with other viewers in becoming the head honcho of a channel or programme.

Utilising some nifty TV image recognition technology viewers simply point the phone at the TV and the app will use the phones camera to recognise the show you’re watching.

Once check in as watching that show it’ll bring up a whole host of activities such as playing quizzes, earning badges or heading straight to Twitter and Facebook to find out what everyone else thinks.

First launched in France Orange have confirmed that the app will be coming to other app stores and is just the start with the hopes of bringing new features such as the ability to watch unseen footage and more.

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Consumer uptake of tablet devices is outstripping the early growth of smartphones with users spending less time consuming media via PCs as a result, according to research presented by Unanimis at an IAB event yesterday.

Citing research from prominent Wall Street analyst Mary Meeker, Tim Barber, group account director at Orange-owned sales house Unanimis, said consumer demand for the iPad, which launched two years ago, has risen more steeply than early demand for both the iPod and iPhone.

To demonstrate how this uptake is effecting consumers’ media consumption, he also presented data from Orange’s Exposure research, which suggested that tablet consumption is reducing PC usage but smartphones are being used as an accompaniment for TV viewing.

“Tablet consumption is cannibalising PC usage whereas smartphone is augmenting TV usage – if you want to advertise just on tablet, that’s the wrong mindset,” he said, adding that mobile is used for “second-screening” and investigation, such as following up on a TV ad.

“Mobile fills up time whereas tablets are used to save time,” he said.

The statistics, which surveyed over 2,000 users from across Orange’s European footprint in September, demonstrated that 41% of respondents consumed media via their smartphones, while 7% did so via tablet devices.

However, tablet owners search for more content and are prepared to buy even more on their devices, primarily as they view it as a direct replacement for their PCs and TVs, according to the Orange research .

“Engagement rate is phenomenal and is increasing even more so than on mobile phones,” said Barber. “Everything’s there and ready and consumers are already doing it. People feel tablet is more of a PC [as they feel more secure with entering things like credit card numbers] whereas mobile is more about making calls and browsing. Mobile’s a bit more about dipping in and out.”

Barber quoted further statistics from the research, adding that connectivity is also a big influencer when it comes to how smartphone and tablet owners differ in behaviour. All tablet owners used their devices over Wi-Fi while at home, compared with just 46% of smartphone users who did likewise. However, only 40% of tablet owners used their devices while “out and about”, he said.

The data also suggested that while smartphone ownership is increasingly becoming fragmented, as Android and Microsoft disrupt Apple’s hegemony of the market, Apple’s iPad is still the clear dominating force in the tablet sector.

Speaking at the same event, Ben Wightman, a senior PPC strategist at Latitude Digital, forecast that almost 50% of paid search clicks will be from mobile devices, both smartphones and tablets, by the end of the year.

“In the past three months, there has been a massive rise in the number of people clicking through,” he said. “It’s down to the sheer amount of devices on the market and getting into people’s hands.”

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Ryvita has teamed up with Weight Watchers to launch a post-Christmas healthy eating campaign to coincide with the relaunch of the Weight Watchers site, and target users of its newly launched mobile app.

The campaign will promote healthy snack ideas using Ryvita Crispbread and Crackerbread recipes that have been designed to fit into the Weight Watchers ProPoints plan.

A series of advertorials will run across both the website and mobile app (pictured) and will be supported by standard traffic drivers across both platforms.

Since its launch, the mobile app has attracted 800,000 downloads, while the website is expected to attract more than 850,000 unique users in January and generate 20m ad impressions.

It is the first time an integrated campaign has run across Weight Watchers’ multiscreen offering.

The campaign, which will launch on 1 January, was developed by Unanimis Creative Solutions, designed by CMW and planned by ZenithOptimedia, will run throughout the month.

By Lucy Tesseras

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