Evening Standard
The London Evening Standard Smartphone application is the first UK newspaper app made for every device.
- Free user access, sponsor funded
- Content designed specifically for the platform
- Constantly updated and draws down content so next page is cued up
- Offline mode – allows for use in poor reception areas/underground User comments after features
- Flexible content – will create bespoke channels to support ad messaging
Targeting
Channel, Time of day/ day of week, Handset type, Operator
Advertising
Banners, homepage takeover, channel targeting, sponsorship
Evening Standard User Stats
- Active Users: 91,000
- Monthly Impressions: 2-4 million
- Demographics: 78% ABC1, 43% AB, Average Age 38
