Unanimis ‘Uncategorized’
Dominic Collins Appointed as CEO of Unanimis
25th Aug, 2011
Dominic Collins, currently the Chief Executive Officer of Orange Digital, has been appointed CEO of Unanimis, France Telecom-Orange’s advertising network in the UK, unifying Unanimis and Orange Digital under one leadership team. Both brands will continue to operate independently though Collins will be responsible for aligning the businesses to create and implement a new and unified vision and strategy. Read more…
Orange has tied-up with video-sharing platform Dailymotion, which will see it serve targeted online video ads across both premium and user-generated content.
Thursday, 14 July 2011
The mobile operator, which acquired a 49% stake in Dailymotion for around $80m (£49.6m) earlier this year, is to offer localised, bespoke online ads against the video-sharing site’s content via its Orange Advertising Network (OAN) in the UK, Spain, Poland and Latin America.
Orange launches new partnership with Dailymotion to offer most accurate localised advertising in the online video-sharing market
Thursday, 14 July 2011
- Partnership enables the Orange Advertising Network (OAN) to offer the only localised, tailor-made digital advertising solution for the online video-sharing market.
- It will deliver advertising on leading video-sharing platform Dailymotion – one of the top 30 most visited sites in the world.
- Exclusive partnership covers the UK, Spain, Poland and Latin America*
- Orange, through Dailymotion’s unique categorisation between official premium and user-generated video content, will provide bespoke advertising solutions to ensure advertisers’ campaigns reach the right audiences and video content online, specific to their local advertising needs
- Advertisers and brands can leverage Orange and Dailymotion’s videomaking community of ‘Motionmakers’ to create and design tailor-made advertising campaigns
- Dailymotion secures 1.2 billion views a month. 20,000 new videos are added each day to the existing 20 million videos available and the site receives 114 million unique visitors a month.
Ad industry moves forward on self-regulation of targeting
NMA 7th April 2011
A self-regulatory initiative for behavioural advertising will launch next week in an effort to protect the £4bn online ad industry from an implementation of EU law that could decimate it. Read more…
Nigel Gilbert Talks Orange Ad Market Volumes, the Ad Network Model And Malware Prevention
Exchange Wire, 1st April 2011
Nigel Gilbert is the Head of Orange Ad Market, a leading European ad exchange. Here he speaks about the development of the Orange Ad Market since its roll-out last year, the non-conflict of owning an ad network and exchange, the opportunity around mobile display, RTB fill rates and the recent malware attack on Unanimis. Read more…
