Unanimis ‘News’

Unanimis has taken extra measures to protect its publishers and advertisers against the potential threat of malware by partnering with The Media Trust, the US’ leading ad verification and malware monitoring provider. Read more…

NMA 29th June, 2011

Orange expects to have a 10% share of the ad exchange market by the end of the year as a growing number of publishers put their inventory into its exchange, as well as the addition of mobile web inventory. Read more…

NMA 9th March 2011

Discovery Channel has overhauled its UK website to reposition as more of an entertainment brand than documentary-only channel. The broadcaster, which airs shows including Bear Grylls’ Born Survivor, has relaunched its UK site featuring a raft of web-only behind-the-scenes video clips and blogs written by its UK editor. Read more…

NMA 3rd March 2011

By: Nigel Gilbert, chief marketing and development officer, Unanimis

While the market for video content online hasn’t changed dramatically over the last few years, the advertising models for video have. The same players that were big in premium video content in 2008 are still the biggest – Channel 4, ITV, Sky – and their model for selling video has remained virtually the same. The job now, of course, is to look for more channels of distribution as more budgets move online from offline. However, they’re still looking for monetisation in the same formats, the same group of advertisers and at the same type of yields. Read more…

NMA 2nd March 2011

The recent incident of malware appearing across Unanimis’s ad network underlines that safety-checking digital media is a full-time job, and the responsibility of all parties taking a cut of ad money. Read more…

NMA Gadfly 24th Feb 2011

Last week you’ll know that Gadfly was very happy to be able to point you in the direction of the music video Unanimis account exec Ollie Vine made while at university. Well, word has reached Gadders that his colleagues were so impressed that not only did they show the film on a big screen, they also offered his partner in embarrassment a job. Read more…

mocoNews.net 8th Dec 2010

Today, Orange’s CEO Stephane Richard sat down for a Q&A at the LeWeb conference in Paris, where he talked about the iPad, smartphone sales, mobile data pricing and mobile advertising. Here are some of the highlights via our tweets: Read more…

NMA Moves 9th Dec 2010

Ad network Unanimis has strengthened its research department with the hire of Fanny Carouge as head of research. Prior to her appointment she was at A+A Healthcare Marketing Research where she was an international research manager.

Click Here to view the NMA article.

NMA 7th Dec 2010

Whisky brand Johnnie Walker has launched a pan-European integrated campaign promoting the Diageo-owned brand’s Scottish heritage.

The seven-month Walk With Giants campaign aligns the brand with global sports personalities, actors and musicians including F1 driver Jenson Button, adventurer Ranulph Fiennes, sportsman Lewis Hamilton and actor Robert Carlyle, who will share their success stories through live streamed interviews with Johnnie Walker fans. Read more…

Marketing Week 2nd Nov 2010

A complex system of media owners, ad networks and exchanges is taking online advertising beyond the ’old world’ of page views and cost-per-click. Yet the potential of this for brands is at risk of being lost because marketers lack the technical skills to exploit it. Now is the time to get to grips with the ways of the web.

Online is the new orthodoxy in marketing, yet for many marketers the inner workings of the web are not well understood. Read more…