Unanimis ‘News’
Ryvita launches healthy eating campaign with Weight Watchers
Fri, 23 Dec 2011
Ryvita has teamed up with Weight Watchers to launch a post-Christmas healthy eating campaign to coincide with the relaunch of the Weight Watchers site, and target users of its newly launched mobile app.
Unanimis: ‘Smartphones are used to kill time, tablets are for saving time’
TabTimes, 14 Nov 2011
Orange subsidiary Unanimis advises advertisers to target affluent older consumers for tablet advertising and recommends that firms start building channels to cater for M-commerce.
Will King is from Unanimis, a UK-based advertising company which clients include theAA.com, thetrainline.com and Match.com. Unanimis has been a wholly-owned subsidiary of Orange since August 2009.
If A Consumer Asked You, “Why Is Tracking Good?”, What Would You Say?
31st Oct 2011 by John Ebbert
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Read more…
Death of a salesman?
Telecoms.com 16th Aug, 2011 by James Middleton
It’s seen a number of false dawns, but with the activation of every new smartphone or tablet, the world’s digital media advertising inventory gets a little bit bigger.
Today, mobile is still a small if fast growing part of the advertisers’ arsenal. But forecast figures from Informa Telecoms & Media predict that annual revenues generated by mobile internet display advertising will grow strongly over the next four years, from $779.4m in 2009 to $7.54bn in 2015, at a CAGR of around 46 per cent. Read more…
Friends Reunited appoints Unanimis to sell online advertising
15th Aug, 2011
Unanimis has bolstered its reach by adding Friends Reunited, owned by online innovation group brightsolid, to its publisher portfolio. The social networking site, which has over 24 million registered members, has appointed the sales house to exclusively handle all online advertising across the site.
Read more…
It was all about mobile last week
12th Aug, 2011
Last week Will King was presenting down at the IAB FMCG Conference on ‘Why FMCG brands need to look to Mobile Marketing’. Read more…
Orange expands Exposure research to boost mobile ad spend
NMA 22nd July 2011
Orange Group has fused its pan-European Exposure Research study with Kantar Media’s TGI database in a bid to encourage mobile advertising spend. The operator said it has combined the two data sets so advertisers can compare mobile and traditional media consumption and gain a 360° view of consumer behaviour more easily. Read more…
Orange announces fusion of Orange Mobile Exposure research and TGI* database
Thursday, 21 July 2011
- New fused Mobile Exposure data will act as a major catalyst for the adoption of mobile advertising as a medium within the marketing mix
- Fused data gives advertisers and media agencies unparalleled insight into European mobile media trends and behaviours
- Allows marketers to plan, execute and measure mobile advertising campaigns better and utilise ad formats more accurately than ever before
- Consumers will benefit from targeted and accurate promotions that they choose to receive
Orange launches new partnership with Dailymotion to offer most accurate localised advertising in the online video-sharing market
Thursday, 14 July 2011
- Partnership enables the Orange Advertising Network (OAN) to offer the only localised, tailor-made digital advertising solution for the online video-sharing market.
- It will deliver advertising on leading video-sharing platform Dailymotion – one of the top 30 most visited sites in the world.
- Exclusive partnership covers the UK, Spain, Poland and Latin America*
- Orange, through Dailymotion’s unique categorisation between official premium and user-generated video content, will provide bespoke advertising solutions to ensure advertisers’ campaigns reach the right audiences and video content online, specific to their local advertising needs
- Advertisers and brands can leverage Orange and Dailymotion’s videomaking community of ‘Motionmakers’ to create and design tailor-made advertising campaigns
- Dailymotion secures 1.2 billion views a month. 20,000 new videos are added each day to the existing 20 million videos available and the site receives 114 million unique visitors a month.
Unanimis introduces new measures to safeguard publishers and advertisers against malware
Unanimis has taken extra measures to protect its publishers and advertisers against the potential threat of malware by partnering with The Media Trust, the US’ leading ad verification and malware monitoring provider. Read more…
